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Siesta

Brand Identity and Packaging, Social Media Strategy and Marketing Collateral for a Cannabis Products

We set out to create a visual identity and packaging that captured what recreational cannabis consumers seek: escape, new perspectives, and sleep. We named it "Siesta," paying tribute to the art of daydreaming. The name evokes the surreal, dream-like imagery we aimed to explore—a visual journey that blurs the lines between reality and fantasy, between what is real and fake, and reminds us to always embrace the fun.

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