mondo
Brand Identity and Packaging for a Psilocybin Mushroom Brand Selling At-Home Grow Kits
Our client sought a rebrand to position their at-home mushroom cultivation kit as a premium, research-backed product. The design challenge was to balance scientific credibility with a sense of wonder and exploration while consciously semi-distancing from the psychedelic '70s aesthetic commonly associated with psilocybin products.
We established a minimalist aesthetic, evoking a sterile laboratory environment while infusing the brand with a dynamic energy to reflect the living organism within. The core visual identity is anchored by a versatile "m" shape inspired by the organic growth patterns of mycelium and spores. This elemental form evolves across different touchpoints, becoming a playful yet sophisticated symbol of the brand. The packaging is a cohesive system with distinct SKUs for each step of the cultivation process.
This visual language extended seamlessly into marketing materials. The "m" shape became a foundational element, allowing for endless creative possibilities. By incorporating "m" words associated with the product's benefits—mindfulness, manifest, magical—we developed a targeted marketing strategy that resonated with diverse consumer segments. This holistic approach transformed the brand into a compelling narrative of growth, discovery, and personal transformation.
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